In Hong Kong, opened a new store of jewelry brand Show Tai Fook. Refusing the golden gloss with which jewels are associated, designers have charged the interior with the energy of neon colors: pink, purple and fuchsia.
Chow Tai Fook is one of the largest jewelry retailers in Asia. The fashion brand is very popular in China, Singapore, South Korea and even rivals here with such giants as Cartier and Tiffany & Co. In the younger generation, it is especially popular: teenagers and those who do not want to grow up adore its collections based on the comic books Marvel, Star Wars and Disney cartoons.
Сhow Tai Fook store, which opened in September in one of Hong Kong's shopping malls, marks the launch of the new Young Line youth line. The interior reflects the tastes of the target group: vigorous prints, invigorating colors, including the fashionable Millenial Pink, dynamic forms and digital screens with computer animation. The design of the interior was occupied by the Hong Kong office One Plus Partnership, in the portfolio of which not a single dozen spectacular projects like a cinema with "falling" columns or a cafe in the spirit of retrofuturism.
The new interior has turned out not less fascinating: getting in shop, visitors appear in an atmosphere of a holiday with its exhilarating anticipation of gifts. Thousands of bright gift boxes, in the form of which racks, storefronts, a rack of sellers and even soft pouffes, surround customers from all sides and even, in spite of the force of gravity, soar under the ceiling.
The layout is subject to the idea of mobility: showcases are located not only along the walls, but also in the center of the showroom, allowing visitors to move freely; Soft puffs and comfortable chairs have a leisurely shopping. The carpet pattern, in which the abbreviation of the brand is encrypted, sets the movement to the depth of the interior, and the showcases made up of different volumes of height form a kind of spatial labyrinth.