H&M Conscious Exclusive gown presented by Natalia Vodianova

A thing of the day: H&M Conscious Exclusive gown made from recycled materials

H&M continues to prove: clothing from eco-friendly materials can be very beautiful, elegant and very affordable to everyone. Already 20% of all products of the Swedish brand is made of eco-friendly and recycled materials. The key thing in the new evening wear collection, created primarily from recycled materials, H&M Conscious Exclusive powdery-pink evening dress, presented by Russian supermodel Natalia Vodianova. 

The dress sewn from Bionic fabric – polyester, made from recycled and collected waste from the shoreline, that is discarded on the beach and boats left in plastic bottles. It's hard to imagine, looking at the dress in a promotional video.

"I am proud that I will be part of the campaign H&M Conscious Exclusive. It is very exciting to watch the emergence of new eco-friendly materials, which are used in this collection, they promise us a more environmentally friendly future of fashion in the world "- says Natalia Vodianova.

The dress will be available in selected H&M stores from April 20.