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Is this Louis Vuitton iPhone case the new It Bag?

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Everything you need to know about Nicolas Ghesquière's much-discussed tech accessory

Chanel's 2.55; Hermes' Birkin; Fendi's Baguette; Prada's backpack; Ryan Gosling; Jamie Dornan; Chris Hemsworth: In the grand tradition of arm candy, there's nothing like an eye-catching plus one to drive the masses into a frenzy.

It was the night before the Louis Vuitton show and all through the internet, fashionistas were double-tapping on Nicolas Ghesquière's Insta-teaser: CALL TIME TOMORROW 10.AM @louisvuitton #lvss17

So of course, when the Creative Director sent his first look down the Louis Vuitton runway at last October’s Spring Summer Fashion Week, attention fell immediately to the territory south of opening model Alexandra Micu’s wrist. While the asymmetric gowns, metallic boots and determined flashes of skin were striking, it was the miniscule reimagining of the classic Petite Malle trunk that had everyone immediately eschewing their oversized totes.

As the miniature, tech-friendly version of the It-bag Ghesquière created for debut Vuitton collection back in 2014, the Etui case is offered in a variety of leathers and prints from blue, red or nude croc, gold or silver metallic, the brands iconic Damier check or monogram. Key details from the original trunk, such as the Petite Malle’s trim and lock have been repurposed as embellishment for the case which will be available for both iPhone 7 and iPhone 7 Plus.

And with It-bag status comes It-bag price tags with the canvas versions rumoured to be priced from approximately $1,500 for the iPhone 7 version, sure to rise with the introduction of exotic skins.

For those hearing a call of the LV-kind, we suggest this: Get in touch with your nearest Louis Vuitton boutique and put your name down for what is sure to be a waitlist to rival Noma’s. 

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