Japanese quality and American style: Uniqlo released a collaboration with ALEXANDER WANG

Japanese brand UNIQLO has announced a collaboration with designer Alexander Wang. In the new collection of distinctive style of the brand ALEXANDER WANG combined with the functionality of HEATTECH products. The main advantage of the collection is the use of technology materials, established in 2003. It helps to retain heat and comfort in cold season.

“Developing products in new categories, I’m looking for a partner who will help to develop a truly innovative product available to our customers. UNIQLO is the ideal partner to create this collection of lingerie. We share common values, in particular, the desire to create functional and practical clothing. I am very pleased that our collaboration has led to the emergence of a new line of HEATTECH is a great option to continue a decade old cooperation,” said Alexander Wang. The collection includes a set of warm thermal clothing and comfortable underwear.

Designer Alexander Wang

Based on LifeWear Uniqlo are Japanese values of simplicity, quality and durability. The brand is positioning things like clothes at all times. Modern elegance sets the tone for your style and uncluttered design, consisting of thoughtful details — the distinctive features of Uniqlo things. In other words – it’s a simple garment with a difficult task: to make your life better.

Photo:Archives of press services