Mercedes-Benz launches Croove, the AirBnB for cars

Taking car-sharing to the next level, Mercedes-Benz’s new initiative will make renting both easy and profitable.

German automaker Mercedes-Benz has launched Croove, a car-hiring service built around a mobile platform. Only available in Munich for the first launch phase, Croove connects hirers and private vehicle owners of all makes and models to fully optimise the use of a commodity that is largely under-utilised. “On average, a car is parked up for 23 hours a day,” said Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. “Why not make it earn a little money during this time? Car-sharing will be a key element of the mobility concept in tomorrow’s cities.”

Mercedes Croove The new project, a part of Mercedes-Benz’s CASE intitiave – connectivity, autonomous driving, sharing and electric drive systems – and allows for greater renting flexibility when compared to conventional brick-and-mortar rental agencies. Furthermore, hirers will be assured that they will receive the car they choose rather than a vehicle in a designated category as is common practice within the rental industry today.

The process is simple: owners can register their cars for hire, hirers must be at least 21 years of age, pickup and delivery can be availed at an extra charge and both parties will complete a checklist together to ensure transparency. As with AirBnB, a rating system is implemented and in the future, a keyless option for car pick-ups is planned too.

For more information, visit While Croove is yet to be made available in the Middle East, it is now available for download from the App Store for use in Munich and will be extended to the Google Play Store in the near future. Watch this space…